• We believe in history; of people, of buildings, of heirlooms, and of communities.
• We believe in customer service; at the Village Sock Shop we LOVE helping customers and turning it into a fun experience.
• We believe in QUALITY.
• We believe in the power of Nature; to heal, to nurture, to enlighten.
• We believe in supporting other small businesses, and the fearless people who run them.
• We believe in hard work; in business, in relationships, in family.
• We believe in Mendocino and the people who call small towns home.
• We believe in exclamation points, and use them way too much!

We are proud of our team of amazing people and we hope you enjoy the products we sell.